What to Look for in an OEM—and What They Look for in You

Not all OEM partnerships create growth. Some create drag.

In this fast-paced session, dealers will learn how to evaluate OEM partners beyond product—and understand what OEMs are really looking for when selecting and supporting dealers.

Attendees will walk away with a simple, practical framework to make better partnership decisions and position their dealership as a dealer OEMs want to invest in.

Key Takeaways:

- The 5 things to evaluate in an OEM beyond product
- Red flags that signal a weak or risky partnership
- What strong OEMs actually provide (and what they do not)
- What OEMs look for in high-performing dealers
- How to position your dealership to attract better OEM relationships

Why This Session Matters:
Your OEM relationships shape your inventory, margins, support, and long-term growth. Choosing the right partner—and being the right partner—directly impacts your success.