How to Be the Kindest Gorilla in the Jungle - Reinventing Marketing with Heart and Hustle

What if your strongest marketing tool wasn’t your budget, but your charm? In this energetic and practical session from the first annual GolfCarting Expo, Paul and Tracy Spraetz share how Resort Life Carts grew a passionate customer base by combining old-school Guerilla tactics with a fresh, character-driven approach. From community events and creative partnerships to contemporary and fun social media and unexpected community pop ups, you’ll learn how being the most engaged dealer in town - by leading with the heart - can also make you the most profitable. Walk away with actionable strategies and real-life inspiration to help your business stand out—without selling out.